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How To Get Good Quality Links into Your Website

Posted on November 30, 2015
Archive : November 2015
Category : News
Quality relevant links are at the core of Google's search algorithm, which means they should still remain a top SEO priority.

However getting good quality links, whilst not complicated does involve a lot of work, training, manual outreach, and TIME to get it right.

Of all the “white-hat” link building techniques, one of the best and most scalable is Guest Posting.

The idea behind guest posting is simply to reach out to blogs in your industry, ask them if they’d like you to write a valuable article to be published on their blog, then write that article with links back to your website.

If you do this right, you’ll get:
  1. A great in-content link
  2. Great diversity
  3. Actual traffic coming from that link
  4. Increased rankings
Now, this may sound like a lot of work, but since you’ll only be reaching out to high authority sites, just a few of these links can bring great results. The other benefit is that this is about as “good a link” as it gets.

So how do you do it?

1. Find potential targets. There are lots of way to find potential targets for guest posts, and there isn’t just one way, but you’ll want to build a big list.

You can do this by manually googling and using the following search operators:

keyword + “guest blog”
keyword + “guest blogger”
keyword + “guest Column”
keyword + “guest article”
keyword + guest post
keyword + guest author
keyword + “write for us”
keyword + “write for me”
keyword + “become a contributor”
keyword + “contribute to this site”
keyword + inurl:category/guest
keyword + inurl:contributors
keyword + “guest blog” + inanchor:contact
keyword + “guest blogger” + inanchor:contact
keyword + “guest Column” + inanchor:contact
keyword + “guest article” + inanchor:contact
keyword + “write for us” + inanchor:contact
keyword + “write for me” + inanchor:contact
keyword + “become a contributor” + inanchor:contact
keyword + “contribute to this site” + inanchor:contact

Put those into Google and you’ll get a list of sites that could be a possibility to reach out to.

2. Run a Domain Authority check. We use Moz Domain Authority from Open Site Explorer. This will enable you to see which sites are valuable for SEO. The number usually correlates with how valuable in terms of SEO the post will be, but also gives an indicator of how much traffic the site could give you.

Here’s a quick guide:

DA10+ – Entry level authority
DA20+ – Good Authority
DA30+ – Better Authority
DA40+ – High Authority

Ideally aim for anything above 10, but optimally 20+. Anything less than that probably isn’t worth your time to go after.

3. Research each site, and contact the editor: make sure they still accept guest posts so you don’t waste any time.

4. Write a great article and include links. Take the requirements of the site owner and make an article out of it. You’ll need to include your links naturally (which is a lot easier if you have a piece of linkable content).

5. Get the post published. Submit it to the editor. You will possibly have to make some revisions but they will usually post it pretty quickly (as long as you have included all the formatting correctly and you have followed the guest post guidelines).

Now you have yourself a nice, in-content, natural link.

If you’ve done the process correctly, you’ll be able to obtain a high quality link that not only has SEO value, but also can send you actual TRAFFIC from the site.

Alternatively if you are short on time and this seems like a lot of work, why not get us to do it for you?

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