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Is my website working?

Is my website working?
Posted on July 09, 2013
Archive : July 2013
Category : Marketing

OK so your website has been launched into the world. You sit back and wait...but could you be doing more?

Often we are approached by business owners who are keen to know if their website is working. Well hopefully you are getting some tangible results whether it be sales, calls, leads or requests for information. However with a young site all this takes time.

This is when many people get caught up in the time swallowing activity of analysing their website...STOP!

OK, so don't stop completely but do choose your tools wisely (more on that later).

As a business owner it's easy to focus on tweaking your site and getting it technically perfect. Only to see that the same competitor is still dominating the search results.

It's essential that the basics are right but its equally important to utilise all of the marketing options available to you, both on and offline! This is when your website acts as a conversion tool rather than just lead generation.

Drive qualified traffic to your site using email, networking and offline marketing. 
This puts control of your website traffic back in your hands instead of the laps of the search engine gods.
OK so what tools do we recommend?
This is an easy one as Google already provide a suite of tools free of charge which are perfect for keeping an eye on things. Click the titles below to find out more and to create your free account.
Both of these are simple to install and will ensure that you are covering the bases.
If you would like a hand installing either of these on your website, just get in touch...
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By Vikki Dudley
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