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Why SEO may be a complete waste of your time & money!!

Why SEO may be a complete waste of your time & money!!
Posted on June 11, 2016
Archive : June 2016
Category : SEO

Too often we have people convinced that all they have to do is get loads of visitors to their website and all their sales problems will be solved. BUT before you undertake any form of Online Marketing either yourself or more importantly paying an agency to do it for you, there are some very basic things you need to have established first.

  • Have you done your Market Research? If you are in a very competitive, highly saturated market, you are going to have to invest a lot of time AND money to succeed. A couple of “SEO tips”  and a few hours a week spent optimising your site isn’t going to get you high rankings.

  • Do you have a good Business Model? Whilst the internet has made many things easier, the basic business requirements still stand i.e. your anticipated revenue must always be greater than your business expense!

  • Do your Numbers, Keyword research, Search volumes, anticipated Traffic, Profit Margins, estimated Conversion Rates for your website, etc, etc (BTW these are always MUCH lower than anyone expects!) The numbers have to stack up!

  • Do you have a Product/Service people want? If there are only 20 people who search for your product or service in a month, then search engine optimization won't get you far. (and quite frankly is not worth the effort!)

  • And finally check your Website. Be brutally honest,(And that means NOT asking your mum for her opinion!) If you only get visitors who do not buy from you, website promotion does not make sense. You need a great looking website that also works on mobile devices and you need web pages that convert visitors into customers. Otherwise, getting visitors to your website will be pointless. You also have to check the technical aspects of your site. The technology that supports your marketing activities must work. If your order form doesn't work, it's no wonder that you don't get sales.

Search Engine Optimisation is very important and every business should do it, before you do however check you are getting the above basics right first.

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