Social Media is FREE.
Social Media Marketing is not!

For most businesses Social Media has been a marketing dream package

What's NOT to like?   

• Increased exposure

• Easy access to a wide audience    

• Increase in traffic   
  

• Brand Recognition   
  

• Lead Generation   
  

• Improved search rankings  
  

•  Improved Sales       

So all the self- professed guru’s are shouting social media is free so take advantage of it to promote your company!!!

It’s easy to be seduced by this thinking of course because it’s natural to want to spend as little as possible. However there is no such thing as FREE like most forms of marketing social media really does come with a cost. Even though they may not be immediately evident.

Clearly the platforms are FREE as everyone knows, the main issue is content. Searching for relevant content, producing and publishing it is time-consuming. You have two choices either you do it (still not Free, your hours are still a cost to the business) or you pay an employee to do this for you. So the hard truth is social media marketing isn’t really free?

Social media marketing doesn’t have to be free to be effective: it just has to be well-planned and consistent

Social media works. But YOU have to work it!